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When communism was ruling China, communication had become the biggest challenge not only within the vast government, but also between the government and people of China.


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Postal services were then ;launched in China. Rome introduced the postal service after China. After that paper and printing press was invented in china that made communication much easier. Lifeblood of an Organization Communication is the lifeblood of an organization. If we could somehow remove communication flow from an organization, we would not have an organization.

communication skills

When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization, is as vital as blood for life. It includes all communication within an organization. Effective communication builds desired interpersonal, interdepartmental and management-employee relationship which in turn are essential preconditions for realizing the vision of the organization. In other words, effective communication contributes to the overall growth of the business. At the professional level, it is essential to know how to deal adequately with peers, make good decisions even in stressful situations.

This is one of the reasons why effective communication skills are increasingly valued. Effective communication in the organization enables the employees to deepen their connection with others and improve teamwork, decision-making, and problem-solving capacity. The characteristics or principles of effective communication are pivotal for ensuring a productive communication. Communication must be complete so as not to baffle the recipient. Better communication helps in better decision-making by the latter.

It develops and enhances the reputation of an organization. The message to be conveyed or sent must have clarity and integrity for better understanding. Clarity of thoughts and ideas enhances the meaning of the message. The pith and substance of the message should be based on honesty and accuracy. The intended message must be free from verbosity and should be so written that it is intelligible at the first sight. Short and intelligible message sent to the receiver is ever appealing and comprehensible.

It saves time and cost as it is understood at the first instance. In order to make communication more effective, the overall physical setting, i. The content of the message must take into account the attitude, knowledge, and position of the recipient. The message should have clarity of thoughts and ideas in order to be understood clearly.

Clear message makes use of exact, appropriate and concrete words and symbols. The sender's message should be so drafted or prepared that it should be polite, reflective, and enthusiastic. It must show the sender's respect for the receiver and be positive and focused at the receiver. The drafting of the message should be done in such a manner that the final message doesn't have any grammatical errors and repetitions of sentences. The message should be exact, correct and well-timed. Successful business largely flourishes on effective business communication. Effective communication skills are vital for building active and effective interactions among the colleagues, clients, bosses, and media.

It is of foremost importance for all personnel in all phases of business life in any organization. Although everyone employed in an organization boasts of having acquired the skills of effective business communication, there is a need ever felt for improving these skills. Effective business communication mostly involves listening and speaking.

Both the speaker and the listener share responsibility of making the message clear and understood. Besides, body language, tone of voice, choice of words and phrases, message clarification and communication style also play a role and impact the effectiveness of interpersonal transaction and interactions.

In this section, we will discuss the different techniques of effective oral business communication. Speakers should know how to articulate their message so as to enable the listener to understand it well and deliver it in a manner that is consistent with the message itself.

Knowing the listener s and how they react is instrumental in conceiving the subject matter of the speech.

Definition and Tips for Business Writing Best Practices

For effective business communication, quiet location counts much. If one party is distracted by both external and internal distractors like sound, communication fails to yield desired result. Involvement of all the concerned is of vital importance to make communication effective. Involvement means complete attention and dedication to discussion or analysis.

Key Features

Effective or active listening is essential for participants in a communication. It is practiced by both the speaker and the listener in effective communication. In order to become a better listener there is a need to eliminate all distractions during the conversations. Active listening involves eye contact, nods, gestures and brief comments to show understanding. In case the listener seems confused, the speaker needs to re-assess the wording or delivery of the message. Asking questions during discussion or an important conversation adds weightage to communication. It also helps the participants to learn everything they need to know.

It shows that they are listening and confirming understanding and giving respect.

Business communication - part - 1 ( chapter - 1 Business communication)

Questions are powerful instruments to make communication effective. In addition, it is important to check back later to see if the actions discussed have been taken. This is a common situation in meetings where assignments are made but not completed. Closing the loop on communications, even between two individuals, can help to ensure that the communication process is effective for your small business.


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  • Leigh Richards has been a writer since Her work has been published in "Entrepreneur," "Complete Woman" and "Toastmaster," among many other trade and professional publications. She has a Bachelor of Arts in psychology from the University of Wisconsin and a Master of Arts in organizational management from the University of Phoenix. Skip to main content.

    Have a Goal in Mind Every communication requires a goal, whether the goal is simply to get your significant other to agree to your choice of restaurant or to get your customers to believe that your product is the best in the market. Close the Loop Often what seems like an effective communication fails due to lack of follow-through.